Spot a pension scam
Five realistic approaches, and the signs that give them away.
Independent Spatial Sites concept. Not commissioned or endorsed by Scottish Widows.
This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.
The interactive feature
Is this a scam?
Five example approaches. Choose 'Looks fine' or 'Looks like a scam' to see the warning signs explained. Nothing is scored.
The concept
- What it addresses
- Scam warnings that tend to be long lists of red flags.
- Who it is for
- Members over 50, and anyone contacted about their pension out of the blue.
- Their main task
- Recognise the warning signs and know where to check and report.
- The next step it offers
- Check a firm on the official register and report a suspected scam.
- Visual direction
- Realistic messages and calls shown as cards, each revealing its warning signs.
- Copy approach
- Alert but calm. It explains the tactic and what to do instead.
Accessibility in this concept
- Each scenario is fully readable as text
- Feedback is announced politely
- Official services named in link text
Accessibility review
Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.
Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.
More concepts for Scottish Widows
- Ten years to retirementLive demo
- The mid-career check-inConcept direction
- Career breaks and your pensionConcept direction
- Workplace savings, side by sideConcept direction