The cost of waiting
What starting five years later can mean, shown simply.
Independent Spatial Sites concept. Not commissioned or endorsed by Royal London.
This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.
The interactive feature
Start age comparison
Choose a start age from a short list to compare two illustrative totals at retirement, with the assumptions written above the result.
Figures and assumptions. Illustrative growth rate and contribution, no charges or inflation, stated above every result. Not a forecast.
The concept
- What it addresses
- Leaflets about the value of starting to save early.
- Who it is for
- Younger employees who plan to start saving later.
- Their main task
- See, in round illustrative numbers, the effect of starting later.
- The next step it offers
- Check their current contribution and how to increase it.
- Visual direction
- Two lines on a simple chart, a start now line and a start later line, with the gap labelled.
- Copy approach
- Encouraging, never shaming. The message is that it is never too late, and earlier helps.
Accessibility in this concept
- Chart has a data table alternative
- Assumptions are text above the result, not a footnote
- Choices are a labelled select
Accessibility review
Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.
Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.
More concepts for Royal London
- How a pension works, in four stepsLive demo
- What's stopping you?Concept direction
- Find a lost pensionConcept direction
- Pensions in ten minutesConcept direction