What's stopping you?
Straight answers to the doubts that stop people saving.
Independent Spatial Sites concept. Not commissioned or endorsed by Royal London.
This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.
The interactive feature
Search the doubts
Type a worry in your own words to filter the answers, with matches shown as you type and a count announced.
The concept
- What it addresses
- Booklets that tackle common objections to saving into a pension.
- Who it is for
- Employees thinking about opting out or not increasing their payments.
- Their main task
- Find an honest answer to the doubt they have.
- The next step it offers
- Talk to HR or use free guidance before opting out.
- Visual direction
- A search box first, then doubts set as large quotations, each opening to a short answer.
- Copy approach
- Respectful of the doubt. It never lectures, and it admits when a pension is not the first priority.
Accessibility in this concept
- Search has a visible label and announced result count
- Answers are native disclosure controls
- Works without search: every answer is listed
Accessibility review
Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.
Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.
More concepts for Royal London
- How a pension works, in four stepsLive demo
- The cost of waitingConcept direction
- Find a lost pensionConcept direction
- Pensions in ten minutesConcept direction