Standard LifeConcept direction

Your pension through the year

The moments in a year when a pension is worth a look.

Financial wellbeing Timeline

Independent Spatial Sites concept. Not commissioned or endorsed by Standard Life.

This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.

The interactive feature

Year planner

Twelve months, each with one moment and one action, with an option to download calendar reminders.

The concept

What it addresses
Seasonal campaigns about statements, pay rises, bonuses and the end of the tax year.
Who it is for
Members who would check their pension if they knew when it mattered.
Their main task
Know what to check, and when, across a year.
The next step it offers
Add the reminders to a calendar or turn on email reminders.
Visual direction
A horizontal year that becomes a vertical list on a phone, each month with one action.
Copy approach
Light and seasonal, one suggestion per moment.

Accessibility in this concept

  • The year is an ordered list underneath
  • Calendar files described before download
  • No horizontal scrolling at any width

Accessibility review

Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.

Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.

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