Unum UKConcept direction

Critical illness cover, explained

What it is, how a claim works, and where to find the detail.

Group protection Searchable answers

Independent Spatial Sites concept. Not commissioned or endorsed by Unum UK.

This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.

The interactive feature

Search by question

Search common questions grouped by stage (before, during and after a claim), with the result count announced.

The concept

What it addresses
Policy summaries and claims guides for group critical illness cover.
Who it is for
Employees with the cover, and people supporting someone through a diagnosis.
Their main task
Understand what the cover is and how to start a claim.
The next step it offers
Read the policy summary or start a claim through the employer.
Visual direction
Calm, text-led, with a search box and answers grouped by stage.
Copy approach
Clear and careful. It points to the policy wording for definitions and never guesses.

Accessibility in this concept

  • Search label and result count
  • Answers grouped under headings
  • Defers to policy wording for definitions

Accessibility review

Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.

Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.

More concepts for Unum UK

Want something like this for your organisation or client?

Contact