Unum UKConcept direction

Support you may already have

Find the help included with your cover, by what you need.

Health and wellbeing Needs-based finder

Independent Spatial Sites concept. Not commissioned or endorsed by Unum UK.

This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.

The interactive feature

Start from the need

Choose a need to see the services that fit it, with how to access each one.

The concept

What it addresses
Brochures for the health and wellbeing services that come with group protection policies.
Who it is for
Employees who do not know what support their workplace cover includes.
Their main task
Find the right support service for what they need now.
The next step it offers
Contact the service or ask HR how to access it.
Visual direction
A finder that starts from needs ('I want to talk to someone', 'I have a diagnosis'), not service names.
Copy approach
Warm and specific. It says what each service is, who can use it and how to start.

Accessibility in this concept

  • Needs are a list of buttons with pressed state
  • Every service has a text description
  • Phone numbers are real text links

Accessibility review

Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.

Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.

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