Group Life, explained
What the cover is, who it protects, and the one thing to do.
Independent Spatial Sites concept. Not commissioned or endorsed by Unum UK.
This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.
The interactive feature
Three-panel explainer
Three panels that can be read in any order, each with a one-line summary and a link to more detail.
The concept
- What it addresses
- Employee guides given out at scheme launch and to new joiners.
- Who it is for
- New joiners and employees at a scheme launch.
- Their main task
- Understand the cover in two minutes and complete the one action it needs.
- The next step it offers
- Complete an expression of wish.
- Visual direction
- Three panels (what it is, who receives it, what to do) with simple illustration and a short film.
- Copy approach
- Reassuring and brief. Facts first, feelings respected.
Accessibility in this concept
- Panels are sections with headings
- Film has captions and a transcript
- Summary readable on its own
Accessibility review
Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.
Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.
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