Campaign hub for HR teams
Every member campaign in one place, ready to send.
Independent Spatial Sites concept. Not commissioned or endorsed by Legal & General.
This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.
The interactive feature
Moment filter with preview
Filter campaigns by moment (joining, pay review, year end, retirement) and preview the member page at phone and desktop size.
The concept
- What it addresses
- Template communications that employers adapt for joining, pay rises and approaching retirement.
- Who it is for
- HR, reward and internal communications teams at employers.
- Their main task
- Find the right campaign for a moment in the year and preview what members will see.
- The next step it offers
- Download the assets or request a branded version.
- Visual direction
- A clean library grid organised by moment, with a live preview of the member-facing page beside each campaign.
- Copy approach
- Brisk and operational: what it is for, when to send it, what to change.
Accessibility in this concept
- Filters are a labelled form, not icon buttons
- Previews have text descriptions
- Downloads state their file type and size
Accessibility review
Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.
Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.
More concepts for Legal & General
- Bringing your pensions togetherLive demo
- Your first workplace pensionConcept direction
- What could retirement cost?Concept direction
- Where your money is investedConcept direction