Legal & GeneralConcept direction

Your first workplace pension

Five short chapters for someone who has just been enrolled.

Joining and enrolment Learning journey

Independent Spatial Sites concept. Not commissioned or endorsed by Legal & General.

This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.

The interactive feature

Chapter journey with a saved place

Five chapters with a progress list. The browser remembers the last chapter read, so the journey can be finished in two sittings.

The concept

What it addresses
The welcome pack and enrolment letter a new starter receives, often their first contact with a pension.
Who it is for
New employees, many with no pension before, some reading in a second language.
Their main task
Understand what being enrolled means and what, if anything, to do in the first month.
The next step it offers
Set up online access to the pension account.
Visual direction
Editorial chapters with large numbers and photography of ordinary working days. One idea per screen.
Copy approach
Second person, short sentences, every term defined the first time it appears.

Accessibility in this concept

  • Chapters are real headings with a contents list
  • Reading level checked against a plain English target
  • Saved place stored only in the browser, never sent
  • No timed content

Accessibility review

Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.

Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.

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