Legal & GeneralConcept direction

Where your money is invested

Follow one pound from your payslip into the fund.

Investments Visual explainer

Independent Spatial Sites concept. Not commissioned or endorsed by Legal & General.

This is a concept direction: the idea, the audience and the design approach, written up before the demo is built. The picture above is a sketch of the layout, not a screenshot.

The interactive feature

Follow the pound

A stepped diagram splits an illustrative contribution across asset types. Each step has a text equivalent and can be moved through with the keyboard.

Figures and assumptions. Splits would be illustrative and labelled as such, not a description of any real fund's holdings.

The concept

What it addresses
Default fund factsheets and investment approach documents written for specialists.
Who it is for
Members who have never looked at how their pension is invested.
Their main task
Understand, in outline, what the default fund holds and why it changes near retirement.
The next step it offers
Read the fund's own factsheet, or look at the other funds available.
Visual direction
A single illustrated flow that builds as you read, with a static version for reduced motion.
Copy approach
Curious and plain. It names asset types and explains each in one sentence.

Accessibility in this concept

  • Diagram has a full text alternative
  • Steps advance only when asked, never on a timer
  • Reduced motion shows the finished diagram

Accessibility review

Not yet reviewed. This is a concept direction: accessibility checks happen when it is built.

Our target is WCAG 2.2 AA. We do not describe a concept as meeting it until automated, keyboard and screen reader reviews are all complete.

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